Week 1:- Complete Tasks 1 – 4 by 4th Dec 2016.
Task 1 :- Register yourself as user in Swadesi.com website.
Task 2 :- Read below material on writing good web content and write a 25 line article summarizing what you have learned from all 3 articles.
Reading 1. rules-for-web-content-writing
Reading 2. rules-for-web-content-writing_2
Reading 3. web-content-best-practices
Task 3:- Publish your article following this guide. swadesi_article_posting
Task 4:- Read a post published in social media page and post your comments
“How does one write for the web??” this question has had us all in fix. I often wonder what the key ingredients to a beautiful piece of article are. After consulting a few articles, some points I found important are the ones as follows:
RULES OF WRITING FOR THE WEB
- KNOWING YOUR READERS
The main intention of web content writing is to write for your readers. To do this one must know them, their expectations and interests. Feedback and surveys play a very important part in getting to know one’s audience.
- THE PUBLISHING APPROACH
“Publishing is about getting the right content to the right person at the right time at the right cost.” This can be achieved by using the right keywords and using easy-to-understand language. This also includes writing for how people search.
- KEEPING IT SHORT AND SIMPLE
KISS– Keep It Simple, Stupid
It is necessary to keep the content descriptive, compelling, consistent as well as informative. All this combined with keeping it short and simple, without all the jargon makes it nearly impossible, but that’s how we distinguish gifted writers from the good ones.
- ACTIVE CONTENT
This deals with constantly keeping our content up to date with the ever-changing world we live in and presenting it in a relateable fashion. “Action oriented style” of writing should be one that moves them towards a purchase, a subscription, a solution.
- EYE-CATCHING HEADINGS AND SUMMARIES
Not everyone’s patient enough to go through the entire content, what catches their eye is the heading and if it seems interesting they go through the content. This is a great way to get attention and hence as a heading is something that’s seen first, it should be short and sweet.
Also summaries should be very precise and convey information without the flowery language and categorizing also is necessary for convenience.
It is also important to check and recheck your content. This ensures that there is no mistake and also the impression of a good post is enhanced by reducing any unintentional mistake. After all, four eyes are better than one.
WEB CONTENT WRITING
Web content writing is more of a fun writing. We can literally use casual language as it relates more to most of the readers. So, First things first what are supposed to do to grab the attention of a reader
Know your audience. Most of the readers for higher education are students and parents. They should be your first priority. Second comes alumni,staff and faculty.Last but not the least learn what your audience is looking for through surveys,feedbacks,etc.
Give them what they are looking for. Most of the readers expect short and crisp passages which are easy to understand. Use bullet points like I am doing right now to jot down important points(Like points to remember).
Keep your language simple. The language should be written in the simplest way possible. Never ever try to impress your audience through your IQ.
Never create unnecessary content. You want readers to read your passage and they only want valuable information so keep it precise.Never prolong any idea as it will bore your reader.
Never Cut&Paste any content. Always refresh the content which you want to reuse. Always avoid outdated information as it may cause conflicts. Keep your writing style consistent as it helps the reader read easily.
Content should be easily accessible. The reader should be able to find anything in a easy way. Use descriptive language as it helps in understanding the content in a better way. Make the content as creative as possible like adding bullet points, headers ,links , etc.
Make your content ageless. Its always better when you don’t use dates unless needed .
Always get your content edited. It gets better as people read it and find faults. So, you can always correct the mistakes and make it the best content.