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Content Writing Mantra


Web today provides bundles of information for the users. Anything searched for displays an infinite number of links to serve the purpose. The Internet is not only a source of communication or information but it serves as a platform for marketing and advertising as well. In order to catch hold of maximum customers, the content should be written keeping in mind the target audience of the product or the service.
The content should provide the user exactly what he wishes to know. Short, Simple and stupid is the best way to make sure your web content is read and understood by maximum people. Instead of using heavy words, common words that a layman uses will help to achieve Search engine Optimization (SEO). Also, the content has to be updated from time to time and one should avoid using dates and other unnecessary information unless asked for. It is good to be consistent with the fonts and capitalization to create a good impression on the user. Putting up hyperlinks in the content helps you make your important data accessible to the user.
One must use images to make the content attractive and various labels, headers, etc to help map the user through your content. Proper classification through headings, sub-headings and bullet points should be logical enough hence it is one`s prime responsibility to provide proper context to your content. Voice and tone of the content should be pleasing enough for its users. A brand message should be clearly presented in a promising manner. At the end, it is always better to be double sure about the content hence read in twice or thrice before publishing.

-Omprakash Asnani

Tips To Become A Better Content Developer


Web content writing is an art to attract users and convey them the message that you desire. For many, this may look easy, but it is easier said than done. Web content writing is not about writing fancy English excerpts, using modern English techniques to prove your command over the language, neither it is about that swag that you have in your English skills, it is just about attracting the reader of the article.

For the very purpose, you must understand who is your actual target audience so that the content reaches them in the original format that you want to convey them. Readers should be able to quickly get the information that is being conveyed in the excerpt. You got to know that the excerpt you chalk out should be matching with the skill level of your audience and hence, publishing approach is best suited. The content that you include in your article should not be so long that the reader never reaches the end of your article rather it should be short and easy to understand. While keeping that in mind it is beneficial that the article that you write is involving the reader at times and for the same writing active content provides quite a bit of assistance. A cherry on the cake will be if you put the

While keeping that in mind it is beneficial that the article that you write is involving the reader at times and for the same writing active content provides quite a bit of assistance. A cherry on the cake will be if you put the Web-links that provide more information about your excerpts. But the foremost important thing in your excerpt remains the heading of it. Try to put yourself in the shoes of the searchers and try to write such a content that will catch anyone’s eye and to make the readers read your article the role of your heading becomes important. Headings that create interest of readers in the article are most preferred.

Meta data also helps you to connect your excerpt to another relevant data that contributes towards strong Web content writing excerpt. As it is rightly said the more the merrier, the more you edit your excerpt the better it gets on each stage. On the ending note, the summary of your content should be such that will summarize the entire excerpt in the least possible way. This is the key for better content writing and one can excel in this stream keeping the above storyline in mind.


CHHENA PODA: Showstopper Dish Of Orissa


Chhena Poda also known as paneer cake is a sweet delicacy from the state of Orissa. It was invented in the first half of the twentieth century by a confectionary shop owner Sudarshan Sahoo in the Naya Garh district of Odisha. It was one when he decided to add sugar and seasonings to the leftover cottage cheese kept in an oven warm from its earlier use. he was surprised the next morning to discover what a scrumptious dessert he had created. It literally means roasted cheese in Oriya. It is the only well known Indian dessert whose flavor is derived from the caramelization of sugar.

Also, it was an initiative taken up by the local sweet makers of Odisha to celebrate their culture when they saw their neighboring state, West Bengal, having a big influence on their choice of go-to sweet delicacy, by popularizing and promoting the gift of their culture- chhena poda.


It is very unconventional and easy to make the dish which can be whipped up with a minimum amount of time. Here’s a go- to guide on how to prepare this Oriya sweet dish-


  • 2 lbs ricotta cheese
  • 3 tbsp sooji/semolina
  • 15 tbsp sugar( or as per taste)
  • 1 cup raisins
  • 1 cup cashew nuts
  • cardamoms
  • 1 cup water
  • 2 cup milk


(A step by step guide to chhena poda)

a. Boil milk in a very deep vessel. Simmer and add lemon juice once the milk starts boiling.When curdling happens and you see the chhena separating from the water, boil for another moment and switch off the flame. Sieve the chhena through a filter lined with muslin cloth.Tie the chhena within the muslin- cloth and droop for around half-hour to empty excess water.Crumble and mash the chhena until smooth. Keep aside.

b.Fry cashew nuts and raisins gently to offer a richer style to the preparation.Add flour, granulated sugar, cardamom powder and deep-fried cashew loco and dried fruit to the chhena. Add a pair of table spoon of milk to that and blend well.Grease a baking tin with clarified butter(ghee) or butter. Sprinkle a tablespoon of refined sugar(preferably powdered) and warm the pan. Once the sugar starts obtaining caramelized, flip the flame and tilt the baking pan so its base is well coated with caramel sweetening.

c. Now add to baking powder the chhena mixture, pour it into the pan and unfold equally employing a flat spatula. Bake in a very preheated kitchen appliance at one hundred eighty degree Celsius for forty-five minutes until the highest turn brown. Insert a tooth decide within the center. It ought to initiate clean. If it is wet, bake for 5 more minutes.

d. Run a knife around the sides and invert the cooking tin on a plate as soon as it is out of the oven. Any delay will make the sugar at the base of the tin harder making it difficult to come out intact. Slice the Chhena Poda and serve hot or cold.