In this age of racing technology, we can find ample of information considering any topic on the web. For any search made, an infinite number of links will come flooding through, which makes it important for the person writing for the web to know their audience. Choosing their words according to the audience has the advantages for the article to be more appealing compared to it’s counterparts.
The users of the web read in a F-pattern i.e. two horizontal slashes and a vertical slash. Hence, you should try in keeping the material easily accessible, simple and crispy. Be precise about what you are trying to convey. As you are a developer of the web, it’s your duty to avoid hefty words and beating around the bush. Be straight and do not hesitate to point out the topic you’re trying to convey throughout the article.
Being an encyclopedia won’t help you. Use only the terms that are necessary, avoid adding the knowledge which isn’t contributing to the theme of your content. Web users are not academics who love reading challenges and complicated texts. Don’t treat them like English Literature scholars. Avoid being wordy and try to keep your extensive vocabulary to yourself.Try to be consistent with the fonts and capitalization to create a good looking web content. Put up hyperlinks to expand the informative pool for your content.
Adding links also makes the web content more appealing to the users. Try to divide your content into small paragraphs and always remember to conclude your works.Before publishing, edit your content as much as you can. Grammatical errors, vocabulary, anything. You should edit your content atleast thrice before it reaches the public. A good web content developer doesn’t plagiarize.
– Krishna Agarwal