Content writing online is completely different from articles that are written for offline publications. Unlike offline communications, digital content should be concise and easily comprehensive. Use of complex vocabulary is not recommended. Writings must carry everyday language which is easily understood by a majority of people. The writer must understand how people type queries online and use more of those keywords in their article so that it appears more in the search results. The keywords should be naturally included in the text and not forced.
The most important part is the heading. It should be interesting enough to draw the attention of the readers. People online do scan reading and heading is probably the first thing they’ll read. If it is not compelling enough, chances are that people might skip the whole article. The articles need not be very long because people browse the web to get instant answers. At the same time, they should be enlightening enough to clear the doubts of the reader.
Articles posted online should not carry any grammatical mistakes. To avoid these mistakes, writers should keep reviewing the content while writing. Editing needs to be done before the content is finalized for posting online to make sure there are no glitches. Grammatical errors and misspelled words are a huge letdown. Readers do consider these things when reading blogs or articles online. Storytelling is a big no-no for online contents. People do not go through long pages of unnecessary writings. What they really need is a specific content that smartly clarifies their inquiries. A concise, to the point article, is enough for readers to acknowledge your work.
Writings done for online viewing should be authentic. Authors should not merely google the text and copy paste from other sites to create their own article. The novelty of the article is what determines the number of readers it will have. Apart from being authentic, the article must also be updated regularly.