Indian tango with the West

37aaThough our jewellery business is family business there is a generational shift in concept, designs and styles with no malaise to earlier generation. Every decade there are changes in every walks of life and jewellery business is no exception. The kinds of beads we use and other materials in necklaces, bangles or bracelets are of superior quality. The designing and styles have changed and could say preferences of Western buyers have influenced us a great deal.

You would see chunky line alongside the sleek, it is for different markets. This time it is bright colour, heavy necklaces. The fashion magazines too have portrayed models in such attires. These magazines give us hints in advance and we prepare products before buyers visit us and if needed, we modify a bit as suggested by them. The Mediterranean coastline countries are our biggest markets and Turkey too.

Tony Sharma

Emen Export House