Basant has been on the forefront of innovative designs in manufacturing since its inception. A first glance at the furniture manufactured by Gaurav Jain is enough to appreciate the company’s reputation. Though crafted in solid wood, the designs are in straight lines. The company professes that this kind of furniture is meant for modern day corporate offices or hotels.
Glass and metal also are incorporated in the designs. While glass is either on top tables or side tables and at times sandwich on the sides, the metal, normally chrome, is used as an embellishment to improve aesthetics. The company can design entire furniture setups for offices and hotel rooms as per the buyers’ requirement.
Though it meets domestic demands, a bulk of its business is in the overseas market. Its designs are well received in the European and US market. In addition, it manufactures decorative products to match furniture designs either for homes or offices.
Bensal Arts Exports believes that ‘old is gold’. It collects old unused household items from every corner of the country and re-fashions these into products for moder day use – be it for decorative purposes or reuse. While modern gadgets, electronic or otherwise – may have made these redundant, their value has not diminished.
The company also uses techniques for making products look like antiques. This is done especially with wooden statues manufactured in many parts of the country. The company avers that these are in good demand in five-star hotels and the homes of the rich and famous. Western buyers too, insist on such products. The large doors from old houses (havelis) that are being demolished, on refurbishing, are in demand mostly for decorative purposes from hotels.
Often old doors or windows which may not be in good condition are remodeled into centre or side tables retaining their antique looks. It is a question of using creativity in re-fashioning these products and put into use again.
BANSAL ART EXPORTS
Ever since Rishi Hara started manufacturing furniture, his focus has been on quality. Innovation is another factor that he concentrates on. Although most buyers’ takes furniture designs for granted, believes Hara, there is scope for innovation in contemporary designs too.
Aztec Shiva trained its workers on various machines, seasoning of wood, sequence
of maintaining schedules and even to the extent of packing since the entire production goes overseas for more than a year. That training has helped the company gain its reputation and confidence among foreign buyers who are quite fastidious when they come
to survey the facilities and working conditions.
Presently, Aztec Shiva has been supplying to bulk buyers in Europe and USA. The company has also been exporting to Australia and New Zealand, though the market is comparatively small. Among the other regions that Rishi Hara has been sending his products to is South Africa.
Aztec Shiva is concentrating on expanding its portfolio to accessories this year.