S V M Inc, a manufacturer and exporter of a wide variety of accessories ranging from
throws to shawls and scarves, has been in the business since 1998. Started by Sandeep and Rajan Malhotr, a textile technologist, the company has a marketing set up in Canada and Europe, as well as a network of influential contacts spread out all over the American continent.
S V M’s buyers include Ahlens in Sweden, Mosoon in London, Novica in USA, House of Fraser in US and UK, Chullo’s in Spain, Indalliance and Decostars in France, Parsley and Sage in US and Canada and Euro Fashions in Chile.
With their own manufacturing facilities, the Malhotra duo is capable of meeting strict quality and delivery norms. The in-house design team works with knitted and woven cotton silk, linen, wool, acrylic and mohair wool fabric. The company has also developed a new range in mohair blends. The shawls and scarves are manufactured from pashmina, wool, silk, polyester, viscose, acrylic, cotton prints, poly silks, satins, handloom plaids, cotton velvet, woven fabrics in plains, plaids and patchwork.
Fashion is a state of the mind. So, what is fashion to someone may not mean much to
another. There is no set prescription to a fashion and since there are so many variables, fashion becomes that much more interesting and challenging to create as well. It is all about creativity but one has to understand the subtle variations in different parts of the world. For example, the colour and size of the beads that Japanese like is entirely different from those preferred by Spanish or Portuguese.
There is intense competition from other Asian countries in this field who offer cheaper alternatives. As regards handicrafted items are concerned, India still remains supreme and Indian jewellery is handcrafted. And for this, there is no alternative yet. Virender Negi mentions this because Isabelle Boutique International still exports handcrafted shawls, scarves and stoles and there is competition in this segment. On the other hand, competition brings out the company’s best.
Isabelle Boutique International
V. C Overseas Pvt Ltd was established in the year 2007 to meet the emerging sourcing and supply needs of a wide assortment of products to overseas clients. The company manufactures a wide range of products including fashion necklace, artificial jewellery, bangles, imitation jewellery, fashion earrings, beaded necklace, beade fashion jewellery, stone jewellery, fashion earrings, horn bead necklace, necklaces – hanging charms, necklaces – resin chemical, metal bangles, painted bangles, wooden bangles, bracelets etc. being an ISO 9001:2000 certified company; they ensure total customer satisfaction is the topmost priority of our organization. Its team comprises committed quality personnel and merchandisers. They also pride in being extremely efficient in their communication and have fantastic response time to queries of its inter office as well as its customers.
V. C OVERSEAS