The touch of confident smile on the face of Mr. Dinesh Gambhir was self explanatory about the success story of Touch of India. Today’s Touch of India is backed by the solid 25 years of experience and consistent growth. Mr. Gambhir mentioned, “The main ingredients of our products are designs, material and international quality standards. We strive to deliver perfection in our products. Our team of designers is quite flexible and is open to create a blend of our own ideas with buyer’s expectations. We respect the suggestions from our buyers and do the full justice with that. Sometimes buyers provide quite a good amount of information about preferred colors, patterns, designs and material to be use.” During this period of 25 years, Touch of India has created a strong footing in the global markets like UK, US and Australia. However there is a variation in the designs from buyer to buyer and country to country. Mr. Gambhir also quoted, “Today’s competitive market is dominated by price and quality both. One has to be quite vigilant about the competition to stay in the market.” When asked about the expansion plans Mr. Gambhir did not show any consent for the near future.
Touch of India
Hitaishi-KK is one of the country’s premier craft groups and also the first craft company in the equipped with management and quality control system as per ISO 9002 standards. Successful with wood, cattle horn and bone, Hitaishi exports its finely crafted products to Germany, USA, UK, Japan, France, Italy, Switzerland, Korea and other parts of the world.
In operation since 1974, Hitaishi’s main manufacturing units are located in and around Kolkata employing more than 1200 craftspersons. A technology-driven company with advanced and latest manufacturing and tooling facilities, the company constantly upgrades in order to maximize its strength. In addition, it regularly train and retrains young people. Hitaishi manufactures photo-frames in various finishes, inlays and overlays.
It has an elegant collection of desk accessories like trays, letter caddies, desk organizers, pencil boxes, pen holders and various other products that are designed to make life easier. Among home décor items, the company has an exquisite collection of lamp stands, candle holders, cabinets, mirror frames, wall racks, CD racks and many other items are available in a variety of finishes. For smokers, there are humidors, ashtrays, lighters, cigar cutters and associated items while for wine lovers, the company has a range of wine accessories from wine racks, wine trays, bottle holders, decanter boxes, glass coasters, etc.
Apart from the existing range, Hitaishi specializes in exclusive designs based on customer feedback and market understanding.
O P PRAHLADKA
Hitaishi K K Manufacturing Company Pvt. Ltd.
Ganges Jute Pvt. Ltd. Has been so consistent in the quality of its jute products that is has managed to create a ‘golden lining’ around its brand since 2003 under the able guidance of Abhishek Poddar.
When asked what encouraged Poddar to go for jute products, he said: “It was the wise choice out of many alternatives. We wanted to step into a product line which could offer a wide range of product and still be different from the conventional..!”
This wise decision has helped Ganges Jute to capture a huge chunk of the market in about 35 countries on the globe. Varieties in product line and stringent quality controls have always helped Ganges Jute to attain and maintain its position as a market leader in the product segment. The company has been able to utilize the help provide by EPCH to expand its market share. Poddar added: “In this competitive world everything is designed with due diligence, but few things are designed well. For me, designing is nothing but putting elements in a way as best can be accomplished to attain a particular purpose.”
Ganges Jute is very particular about the variety of designs to meet the expectation of its buyers. With their totally eco-friendly product line, Ganges Jute has its hands full and is not planning any new additions at the moment.
Ganges Jute Pvt. Ltd.