The Art of Writing Web Content

There is a reason why people just ‘browse’ through net. They just have a look at your content and BAM that is the moment when you should be able to captivate them. Within seconds people decide whether they want to read your content or not. And that is why writing for the web is an ART. It is much more different than normal writing.

People should get to read what they need. So know your reader, their needs and then write for your reader.

MORE is BORE. Keep it short and simple. Crisp and to the point. Headings: 8 words or less. Sentences: 15-20 words. Paragraphs: 40-70 words. Documents: 500 words or less.

Layout is the key to success. Users scan Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe. Keep this principle in mind when creating your content layout.

Use common terms and avoid industry jargons. You get noticed when you write how people search on the web. Use keywords strategically in title tags and primary heading. This will guarantee you more views

Review and Refresh your content timely. Don’t just copy and paste.

Summary should be such that make people want to read on. Keep them punchy and factual. Remember to KISS (Keep It Simple Stupid). Deliver all the who, what, where, when and how in 50 words or less.

Remember to write great metadata. Headings and summaries are metadata. Date of publication and author information are metadata. If there’s one piece of metadata that every webpage must have, it’s title metadata. Every webpage should have a unique title that precisely describes the content on that page.

Edit your content. First check your content for style and tone. Check for grammar and spelling in the end.


Abhishek Rawat