Content writing styles vary from demographic to demographic. It can sometimes be hard to assess how you go about the whole procedure. Writing on the web is one of the most frequented ways of publishing work nowadays. Here, knowing your target audience is the primary step for survival; most readers are students or a part of academia. Merely writing wouldn’t satisfy your motive, so conduct user surveys and feedbacks to know your audience. While writing online, writing less is the key to maximum readability; alongside keeping a decent format i.e. bullet points, lists etc. Make sure you publish simple and logical words instead of technical jargon. People need short and crisp information if they are searching for your content on the internet if they wanted it to be full of tasks and lengthy they would go to a library instead of google. So, remember to keep it short and concise and don’t just imitate but learn while you write so it’s refreshed and updated. Users need everything at their disposal so include links and use common terms for keywords to maximize your SEO value.
Just as we need to be careful with the words we choose, we should be wary of the grammar and punctuation. Nothing attracts a reader like good formation does. Redirecting your users to your site requires a witty use of keywords; as discussed above SEO strategies are a must. Link your website to the correct search engines by using relevant tags because that’s what’ll connect you to Search Engine Result Pages (SERPs).
Make your page accessible and keep an F -shaped format for a pleasant readability. Include links to your site/brand’s social media or other relevant pages to keep your audience connected. CTA’s ( Call of Actions ) are a good way to make sure your users are engaged with your whole page and not just what they see in the middle, strategically placing a need of urgency like “ Only 3 spots left”, “ Sign up today for a 50% discount” would yield the most. Keep a track of your user demographic so you’re able to address the user’s need and preferences. Being updated and sufficient is the ultimate rule of writing on the web.
– Tanya Kathuria