An article is not just a collection of words but a lexical way to reach out to a different class of audience. Words offer means to the meaning and for those who will understand will prove them to be revealing. The visitor of the website reads it in an F-pattern and therefore the content mustn’t be complex and lengthy rather it should be simple and concise.
In particular, you should know your audience and choose your words accordingly. If you are writing for web or offline, your viewpoint should be precise with respect to the topic. Since as a developer you cannot afford to make the reader’s mind hefty because of your content, you must do every possible thing to draw their attention on certain focal points directly drawn from your main heading. You can do this by not taking much time for the introduction of the title, come to the point, explain the situation, and use examples where necessary and write a concluding point before ending. In the case of writing the headings, subheadings, summaries or any such texts, there always has to be a word limit. Don’t treat your web visitors like academics who love reading challenging and complicated texts. Don’t treat your web visitors like lawyers poring over the small print. Don’t be wordy. And don’t show off your extensive vocabulary.
Do not try to be an encyclopedia, know your position and be as clear with your point as possible. If your positioning is clear, it’s much easier to stand out on the web and to be found. If your message is clear, it’s much easier to create persuasive web copy. You may also as per the subject add some internal links or indirectly refer them to as another related topic or subtopic. Before publishing, leave no scope for error and enhance the strength of your vocabulary. Always edit your work after completing, edit and if possible take a third opinion to finalize the content and then you ready to go!